474 is Disruptive, Innovative and a State of mind. 474 is reinventing a whole modern approach to fashion and the clothing industry.

– It’s about being an individual, creating your own path and standing out from the rest without worrying about perception or what people think about you. Its about your own personal style, your demeanor, your image and how you choose to project it! It is what you choose to wear because when 474 transforms to the letters “DGD” we just Don’t Give a Damn!